Tuesday, 2 October 2012

Eco Fridays - Give back to Nature

Every Friday is now an Eco Friday at Jungle Jewels. Mother Nature has nourished us enough. Now it's time to love her back. Give back to Mother Nature every friday by participating in our weekly eco contest.  All you have to do is visit our social media page on www.facebook.com/junglejewels.in and tag yourself with 3 of your special friends to the contest picture and guess the correct answer. You have to post your entries before Saturday 6:00 pm and the first 3 right entries will win a beautiful product from Jungle Jewels.

Sow the seeds of change every friday and support this inititative from Jungle Jewels and the women behind our beautiful craft. A perfect blend of ethinicity and modernism, our jewellery is the epitome of nature in a nutshell.

Friday, 28 September 2012

Black Beauty of Mystery



If you are looking to add a few charming accents to an ensemble, look no further. Don't jet off without this must-have layered necklace. Your little black dress won't be complete without it. It is the perfect accessory for a cocktail party or a night out at the club. Featuring a choker style and made of various multifaceted jet-black and white plastic beads at regular intervals, this jewellery item offers a striking look with matching dangling earrings for added effect.

Sunday, 2 September 2012

Hazy ride to the Galaxy


 



Would you like to fly to the moon and back? Everyone likes to experience an atmosphere filled with planets, stars, meteors and various objects of different sizes and colors. A journey to a fascinating but unknown part of the universe.
This unique and attractive piece of jewellery will give you an inexplicable version of all those sci-fi movies about space and solar systems. Here’s a live model of your fantasy of outer space and the world beyond. These earrings are exclusively designed with a few simple strands of threads with beads of various colors, shapes and sizes and goes well with casual and semi-casual outfits.

Come take a ride with us to outer space!




 








 



Thursday, 30 August 2012

Enrich Ethnically - Black Adornment


Seeds are the universal code for nature. An effervescent source of energy, they are the guiding force for the regeneration of new life. Our craftsmen at Jungle Jewels have embellished our tradition and culture by making use of God-given seeds to create the perfect adornment for women.

This beautiful black necklace and elegant drop ear rings is carefully strung with black seeds in between silver lotus petals to give a contrasting effect. It is the perfect piece of ethnic jewellery for a night out in the town paired with your bright outdoorsy outfits.

It is handcrafted, carved and strung with love, right from our craftsmen’s hearts! 

Friday, 17 August 2012

Eco-Friendly Jewellery for the modern woman


Environmentally products are the order of the day and designing jewellery with natural materials has taken over from conventional merchandise. Many women are looking for different ways to accessorize their wardrobe with elegant and stylish fashion jewellery. Ornamental jewellery has always proved to be a style statement among women of all ages and different backgrounds.

In recent times, handcrafted jewellery that’s been created through the use of eco-friendly materials like seeds, grains of rice and wood shavings are becoming quite popular among corporates and homemakers. This type of tribal jewellery as it’s popularly called offers a spectrum of exotic natural colors and contemporary designs, so authentic that it reflects Mother Nature in its immaculate form. Jungle Jewels is a new start-up company that supports rural women empowerment in the tiny villages of Tamilnadu. These rural artisans are taught a fair trade to create unique, innovative natural jewellery that are chic and ethnic in design. The products on offer are necklaces, simple wild chains with unique pendants, earrings, bracelets and eco-gifts. This type of native designs will appeal to traditional Indian attire like Sarees, Salwars, Churidar suits and Indo Western wear like Lehengas, Kurta and Kurtis paired with Jeans.

Jungle Jewels has been conducting stalls successfully in various IT companies and IT parks. If you would like to see an attractive jewellery stall in your company, you can send an email to junglejewel@gmail.com or call +91 98 424 72 798. Please feel free to visit our social networking site on Facebook at www.facebook.com/junglejewels.in or our corporate website at www.junglejewels.into see our latest range of products.



Monday, 6 August 2012

Rural Women Empowerment through Jewellery making



Rural women empowerment in India is no longer a distant dream. It is a challenging task to acknowledge the fact that gender based discrimination is a social malice which is still in practice in different parts of the country. Women need the power to exercise their rights, gain complete independence to control their actions and the encouragement to stand independently in society.


At this particular juncture, it is important to initiate ground level actions in rural parts of the country so that it changes the social attitude and practices involved in society. Rural women empowerment focuses on increasing access and control over resources, thereby increasing their control over decision making. Social interaction and enhanced mobility is exercised through the knowledge of learning a craft to inculcate a sense of self-worth and financial stability.


One such initiative that has changed the image of women in the rural areas of Tiruchi, Tamilnadu through a positive light is a company called Jungle Jewels. This company specializes in training women in the art and craft of rural jewelry making through natural materials found in the environment. Jungle Jewels products are frequently displayed at Chennai, Hyderabad, Bombay, Delhi, Jaipur, Pondicherry and exported to Malaysia, Singapore and Australia. Since there is an increasing demand for environmentally-friendly products all around the world, the company has extended to over 1000 individual franchises thus empowering women a 20 percent stake in the profit.




Under this special brand label, there are conventional products like necklaces, earrings, hair bands, bracelets and innovative items like religious gift accessories, bookmarks, car jewels, key chains, fridge magnets, etc. made out of medicinal plants, farm seeds, wood shavings, flower petals and the like. Some of the seeds used for jewellery-making include the Indian soap nut (Sapindus), Indian Shot (Canna indica), Yanai Kundumani (Adenathera pavonina), and Rice Beads (Job's Tears). Some other items used are coconut shells, Chennapattinam wood, ceramic beads and artificial white stones for embellishment. 


The man behind this operation, J.Balamurali felt that women were more suited for fashioning out handcrafted items as he noticed some were making ear studs from arranging grains of paddy and farm seeds. He had also sent a few senior members to Delhi to take part in an International Craft Exchange programme that enabled them to come up with their own designs.





People like J.Balamurali have taken the initiative to galvanize the present Indian system towards forming a better future for women with not many opportunities or facilities. Jungle Jewels has helped sow a seed for real women empowerment in India.





Friday, 27 July 2012

Sun Samarpan – An ode to our Sun God!


The Sun bestows light and life to our world. Back in the olden days and even in many cultures till today, the reverence and importance the Sun God occupies is enormous. The Sun Samarpan collection from Jungle Jewels is our own way of paying a tribute to the Sun God! Our highly skilled craftsmen have styled this exclusive piece of Jewellery with prefect precession and care, inspired by the Sun and its central role in everyone’s life.

What better choice than choosing paddy-based seeds for creating this beautiful hand craft; as rice is one of the most important staple foods in India.  Discs made of cream-colored paddy are the central attraction. A set which comes with a beautiful line of necklace, arranged like a sun disc in various sizes with crystal like studs intricately fused with the design.  The two-tiered earring reflects the versatility of the rural artisans and surely exudes sophistication matching with the modern day trends in jewellery making. 

A perfect wear to make your day a truly bright one filled with lots of light and life, as it’s from our very own mother nature and an ode to our Sun God!


Monday, 16 July 2012

ECO- FRIENDLY RAKSHA BANDHAN

Relationships are formed, nurtured and sometimes even broken. But this bond between siblings; between a brother and a sister is something that will always be special though there has always been many a fight, silly arguments and debates as to who gets the TV remote or to choose the movie of the day! Raksha Bandhan is a celebration of this wonderful bond filled with love and laughter along with that tad bit of mischievousness.  

Raksha Bandhan is celebrated all over India wherein the sisters tie the holy tread rakhi in their brothers wrists, praying for their wellness and in turn the brothers promise to protect their sisters with their lives.  The tread signifies the undying love and sentiments between a brother and a sister and as rightly means “a bond of protection”.  And who can forget all the lovely gifts showered by the brothers for their loved ones! 

So what do you have in store for this year’s Raksha Bandhan? To the brothers – Have you decided on that gift yet? And to the lovely ladies – Have you chosen that right special rakhi for your ever so loving, sometimes even annoying brother?  Jungle Jewels gives your all the right reasons this year to celebrate Raksha Bandhan eco- friendly style. Special relationships needs special care and we at Jungle Jewels have taken that extra care to give you hand-made rakhis from the seeds of our very own mother nature. Pick one of our beautiful rakhis which combine the uniqueness of earthy raw materials with the love of artisans who hand-make every single one of them. And lo behold the loving brothers; you can always gift your sister something from our wild jewellery collection! 

Let’s get together with Nature this Raksha Bandhan and celebrate one of the deepest and the most important emotional relationships of our lives. HAPPY RAKSHA BHANDHAN!

Join us on Facebook facebook.com/junglejewels.in

Here's where you can pick up our hand made Eco-friendly rakhis - http://junglejewels.in/products_list?id_cat=8





 

Wednesday, 11 July 2012


Why Jungle Jewels? What Jungle Jewels?


Cliched questions. For any startup. Any industry. Any product. Any service.

But answers in a nutshell:
  • Passion for eco-friendly products 
  • An entrepreneurial spirit to see if we can make an ounce of a positive difference to lives of those around us
Those 2 things have gotten us to where we are right now with Jungle Jewels.

Roll back to 2008. We were running an eco-park in Viduthalaipuram, a small village 35 kms away from Trichy, Tamilnadu. Back then, our focus was on eco-conservation, ecological knowledge transfer, and a few other jargons sure to put you to sleep in a second. :) 

But one important other thing we were focussing on was poverty reduction in the local community. And one such initiative was a 'training session' - where we had some experienced craftsmen come from different parts of the country and train local villagers in various crafts such as making dry flowers, potpourri etc. 

And in that session lies the story of Jungle Jewels.

Few women from the village who were being trained in making dry flowers, potpourri gathered around sitting on the floor. They then started lining up paddy and a few assorted seeds in a spectacular form.

The result - an insanely creative looking earring. We patted them on their backs. Said 'Fantastic creativity. Brilliant designs.'

But didn't just stop at that! 

2 things came to our mind immediately:
  • These are so natural! So eco-friendly!
  • These have the potency to generate employment in the local community
And that's how Jungle Jewels started. The day this dream was born!

2 years of rigorous research, designing, re-designing, more re-designing, training, quality maintenance, packing, marketing, yada yada yada.... 

What followed those 2 years of toil will remain with us forever:
  • Spectacular public appreciation of the products
  • Undying love and loyalty of craftlovers
  • Higher-than expected sales
  • Superb increase in community's livelihood
And most importantly, after seeing the appreciation we received from our customers, a miracle happened! 

Our artisans started making every single piece of jewelry with a sense of pride and ownership! They don't just look at it as an employment opportunity! 

And till today, we have taken the Jungle Jewels Experience to thousands of customers in India, Australia, Japan, Malaysia, France and Singapore! 

And now, we're bringing it to you!And we are proud of that!

So, here we are. Re-inventing the wild tribal fashion to you - 21st century style!

Come say hi! Discover the forest frenzy within you!