Friday, 27 July 2012

Sun Samarpan – An ode to our Sun God!


The Sun bestows light and life to our world. Back in the olden days and even in many cultures till today, the reverence and importance the Sun God occupies is enormous. The Sun Samarpan collection from Jungle Jewels is our own way of paying a tribute to the Sun God! Our highly skilled craftsmen have styled this exclusive piece of Jewellery with prefect precession and care, inspired by the Sun and its central role in everyone’s life.

What better choice than choosing paddy-based seeds for creating this beautiful hand craft; as rice is one of the most important staple foods in India.  Discs made of cream-colored paddy are the central attraction. A set which comes with a beautiful line of necklace, arranged like a sun disc in various sizes with crystal like studs intricately fused with the design.  The two-tiered earring reflects the versatility of the rural artisans and surely exudes sophistication matching with the modern day trends in jewellery making. 

A perfect wear to make your day a truly bright one filled with lots of light and life, as it’s from our very own mother nature and an ode to our Sun God!


Monday, 16 July 2012

ECO- FRIENDLY RAKSHA BANDHAN

Relationships are formed, nurtured and sometimes even broken. But this bond between siblings; between a brother and a sister is something that will always be special though there has always been many a fight, silly arguments and debates as to who gets the TV remote or to choose the movie of the day! Raksha Bandhan is a celebration of this wonderful bond filled with love and laughter along with that tad bit of mischievousness.  

Raksha Bandhan is celebrated all over India wherein the sisters tie the holy tread rakhi in their brothers wrists, praying for their wellness and in turn the brothers promise to protect their sisters with their lives.  The tread signifies the undying love and sentiments between a brother and a sister and as rightly means “a bond of protection”.  And who can forget all the lovely gifts showered by the brothers for their loved ones! 

So what do you have in store for this year’s Raksha Bandhan? To the brothers – Have you decided on that gift yet? And to the lovely ladies – Have you chosen that right special rakhi for your ever so loving, sometimes even annoying brother?  Jungle Jewels gives your all the right reasons this year to celebrate Raksha Bandhan eco- friendly style. Special relationships needs special care and we at Jungle Jewels have taken that extra care to give you hand-made rakhis from the seeds of our very own mother nature. Pick one of our beautiful rakhis which combine the uniqueness of earthy raw materials with the love of artisans who hand-make every single one of them. And lo behold the loving brothers; you can always gift your sister something from our wild jewellery collection! 

Let’s get together with Nature this Raksha Bandhan and celebrate one of the deepest and the most important emotional relationships of our lives. HAPPY RAKSHA BHANDHAN!

Join us on Facebook facebook.com/junglejewels.in

Here's where you can pick up our hand made Eco-friendly rakhis - http://junglejewels.in/products_list?id_cat=8





 

Wednesday, 11 July 2012


Why Jungle Jewels? What Jungle Jewels?


Cliched questions. For any startup. Any industry. Any product. Any service.

But answers in a nutshell:
  • Passion for eco-friendly products 
  • An entrepreneurial spirit to see if we can make an ounce of a positive difference to lives of those around us
Those 2 things have gotten us to where we are right now with Jungle Jewels.

Roll back to 2008. We were running an eco-park in Viduthalaipuram, a small village 35 kms away from Trichy, Tamilnadu. Back then, our focus was on eco-conservation, ecological knowledge transfer, and a few other jargons sure to put you to sleep in a second. :) 

But one important other thing we were focussing on was poverty reduction in the local community. And one such initiative was a 'training session' - where we had some experienced craftsmen come from different parts of the country and train local villagers in various crafts such as making dry flowers, potpourri etc. 

And in that session lies the story of Jungle Jewels.

Few women from the village who were being trained in making dry flowers, potpourri gathered around sitting on the floor. They then started lining up paddy and a few assorted seeds in a spectacular form.

The result - an insanely creative looking earring. We patted them on their backs. Said 'Fantastic creativity. Brilliant designs.'

But didn't just stop at that! 

2 things came to our mind immediately:
  • These are so natural! So eco-friendly!
  • These have the potency to generate employment in the local community
And that's how Jungle Jewels started. The day this dream was born!

2 years of rigorous research, designing, re-designing, more re-designing, training, quality maintenance, packing, marketing, yada yada yada.... 

What followed those 2 years of toil will remain with us forever:
  • Spectacular public appreciation of the products
  • Undying love and loyalty of craftlovers
  • Higher-than expected sales
  • Superb increase in community's livelihood
And most importantly, after seeing the appreciation we received from our customers, a miracle happened! 

Our artisans started making every single piece of jewelry with a sense of pride and ownership! They don't just look at it as an employment opportunity! 

And till today, we have taken the Jungle Jewels Experience to thousands of customers in India, Australia, Japan, Malaysia, France and Singapore! 

And now, we're bringing it to you!And we are proud of that!

So, here we are. Re-inventing the wild tribal fashion to you - 21st century style!

Come say hi! Discover the forest frenzy within you!