Enrich Ethnically - Black Adornment

Seeds are the universal code for nature. An effervescent source of energy, they are the guiding force for the regeneration of new life. Our craftsmen at Jungle Jewels have embellished our tradition and culture by making use of God-given seeds to create the perfect adornment for women.

This beautiful black necklace and elegant drop ear rings is carefully strung with black seeds in between silver lotus petals to give a contrasting effect. It is the perfect piece of ethnic jewellery for a night out in the town paired with your bright outdoorsy outfits.

It is handcrafted, carved and strung with love, right from our craftsmen’s hearts! 

Eco-Friendly Jewellery for the modern woman

Environmentally products are the order of the day and designing jewellery with natural materials has taken over from conventional merchandise. Many women are looking for different ways to accessorize their wardrobe with elegant and stylish fashion jewellery. Ornamental jewellery has always proved to be a style statement among women of all ages and different backgrounds.

In recent times, handcrafted jewellery that’s been created through the use of eco-friendly materials like seeds, grains of rice and wood shavings are becoming quite popular among corporates and homemakers. This type of tribal jewellery as it’s popularly called offers a spectrum of exotic natural colors and contemporary designs, so authentic that it reflects Mother Nature in its immaculate form. Jungle Jewels is a new start-up company that supports rural women empowerment in the tiny villages of Tamilnadu. These rural artisans are taught a fair trade to create unique, innovative natural jewellery that are chic and ethnic in design. The products on offer are necklaces, simple wild chains with unique pendants, earrings, bracelets and eco-gifts. This type of native designs will appeal to traditional Indian attire like Sarees, Salwars, Churidar suits and Indo Western wear like Lehengas, Kurta and Kurtis paired with Jeans.

Jungle Jewels has been conducting stalls successfully in various IT companies and IT parks. If you would like to see an attractive jewellery stall in your company, you can send an email to junglejewel@gmail.com or call +91 98 424 72 798. Please feel free to visit our social networking site on Facebook at www.facebook.com/junglejewels.in or our corporate website at www.junglejewels.into see our latest range of products.

Rural Women Empowerment through Jewellery making

Rural women empowerment in India is no longer a distant dream. It is a challenging task to acknowledge the fact that gender based discrimination is a social malice which is still in practice in different parts of the country. Women need the power to exercise their rights, gain complete independence to control their actions and the encouragement to stand independently in society.

At this particular juncture, it is important to initiate ground level actions in rural parts of the country so that it changes the social attitude and practices involved in society. Rural women empowerment focuses on increasing access and control over resources, thereby increasing their control over decision making. Social interaction and enhanced mobility is exercised through the knowledge of learning a craft to inculcate a sense of self-worth and financial stability.

One such initiative that has changed the image of women in the rural areas of Tiruchi, Tamilnadu through a positive light is a company called Jungle Jewels. This company specializes in training women in the art and craft of rural jewelry making through natural materials found in the environment. Jungle Jewels products are frequently displayed at Chennai, Hyderabad, Bombay, Delhi, Jaipur, Pondicherry and exported to Malaysia, Singapore and Australia. Since there is an increasing demand for environmentally-friendly products all around the world, the company has extended to over 1000 individual franchises thus empowering women a 20 percent stake in the profit.

Under this special brand label, there are conventional products like necklaces, earrings, hair bands, bracelets and innovative items like religious gift accessories, bookmarks, car jewels, key chains, fridge magnets, etc. made out of medicinal plants, farm seeds, wood shavings, flower petals and the like. Some of the seeds used for jewellery-making include the Indian soap nut (Sapindus), Indian Shot (Canna indica), Yanai Kundumani (Adenathera pavonina), and Rice Beads (Job's Tears). Some other items used are coconut shells, Chennapattinam wood, ceramic beads and artificial white stones for embellishment. 


The man behind this operation, J.Balamurali felt that women were more suited for fashioning out handcrafted items as he noticed some were making ear studs from arranging grains of paddy and farm seeds. He had also sent a few senior members to Delhi to take part in an International Craft Exchange programme that enabled them to come up with their own designs.

People like J.Balamurali have taken the initiative to galvanize the present Indian system towards forming a better future for women with not many opportunities or facilities. Jungle Jewels has helped sow a seed for real women empowerment in India.